My personal design style and taste usually favors the "Less is more" approach, as originally described by Mies van der Rohe, a renown architect and furniture designer. He was known especially for his no-nonsense approach to design challenges and his work reflects clean lines, simple forms and shapes, along with primary color tones, all without ornament.
I tend to design in a similar fashion; relying heavily on the Swiss style, paying close attention to the careful and purposed use of negative space, also known as white space.
Gernally, I employ elegant typography and am mindful of how type is visual, and therefore, image. This is especially true when type is shown in visual relation to accompanying imagery, photography, or other design elements.
As far as design development is concerned, I am a follower of the traditional approach and prefer to perform quick sketches (and plenty of them) prior to using the computer. I also believe it imperative to meet face-to-face with clients to review the design requirements ahead of time and to gain a solid business understanding of not only the project, but the context in which the design solution is intended to serve. Careful attention is also given to the intended audience, or end user of the design solution, whether it be a website, corporate identity, brochure, or other form of media.
Lastly, I prefer to come up with usually 3 solid styled proposed solutions for the client. After the iterations are reviewed and approved, and/or revisions suggested, is when the final comp will be created. The edited design is then presented one last time for final approval or final revisions before it is ultimately produced.
Inner Workings (How my boat floats)
I pride myself on having just the right amount of ego to be and remain passionate about design and people, while not being self-concerned in the least. I put others first and disregard all personal agendas by choice. This is who I am — always actively seeking the collaborative avenue. No one succeeds in a vacuum. It simply is not done alone. I find this characteristic to be unique, refreshing, and well outside the norm. I hope others join me in this motivation.
After the site is successfully tested and launched, or the design is routed to the service bureau for printing and fulfilment, do you know what time it is? Yep, you betcha: Hey, it's 5 PM somewhere. And the first round is on me.