Gullo International Photography

Challenge :
Secure high-resolution photography for use in print and web pieces, promoting Gullo International.

Solution :
This particular shoot took place at the end of the day with limited light. Joe Kay is the talented photographer with whom I worked to capture these fantastic examples. I suggested the point of view locations for each of the subjects; he and his mastery accomplished the rest.

 

R.G. Ray Customized Clamps

Challenge :
Create visual interest for R.G. Ray Customized clamps through photography to be used in print collateral and on the Web.

Solution :
Art direction for the web deliverable; art direction for the photographic effect on the cover. Design by Eric Engelby of e3 Design, Elgin, IL

 

CCH User Conference 2007 Promotional Flash Video

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Challenge :
Secure audio voice over. Design and produce Flash-based video for CCH User Conference 2007 promotion, in a one-minute duration presentation.

Solution :
Voice coach and art direct design for this high-profile, company-wide user conference promotion. Worked with voice talent (Jim Hansen) and designer (Rachel Noxon) in voice cadence, animation, structure, photography selection, visual effects, transitions and call-to-actions.

 

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Challenge :
Art direct for a banner ad (created in Flash) to market Business Entity Planner, a product offering of CCH Tax & Accounting.

Solution :
Rachel Noxon designed this gem of an ad rather quickly. After seeing the initial design animation, I suggested having the diver's limbs move as the figure descended. Rachel adjusted the design to have the diver's legs kick in no time flat.

 

CCH Search Results Page

Challenge :
Part of the CCH Tax & Accounting content site redesign effort in 2009 – 2010.

Solution :
Housing the vast amount of content under intuitive menus and section locations was paramount to the success of this redesign effort. The main design was a team effort including: myself (Art Director), Adam Kalish of Trope Collaborative (Design) and Will Ogles of Cross-View (Web Development).

 

CCH Tax News Page

Challenge :
Part of the CCH Tax & Accounting content site redesign effort in 2009 – 2010.

Solution :
Housing the vast amount of content under intuitive menus and section locations was paramount to the success of this redesign effort. The main design was a team effort including: myself (Art Director), Adam Kalish of Trope Collaborative (Design) and Will Ogles of Cross-View (Web Development).

 

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Challenge :
Art direction for a Flash banner to market ProSystem fx Engagement, a product offering of CCH Tax & Accounting, for an upcoming trade show. The banner was featured on a kiosk which played in the lobby of the convention center, on screens at the CCH trade show booth, as well as on the TVs in the attendees' accommodation rooms.

Solution :
Rachel Noxon designed this successful presentation. I suggested slide effects, the page curl, and other transition ideas, such as the animated marquee text at the bottom of the design.

 

CCH Category Page

Challenge :
Part of the CCH Tax & Accounting content site redesign effort in 2009 – 2010.

Solution :
Housing the vast amount of content under intuitive menus and section locations was paramount to the success of this redesign effort. The main design was a team effort including: myself (Art Director), Adam Kalish of Trope Collaborative (Design) and Will Ogles of Cross-View (Web Development).

 

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Challenge :
Art direct for a banner ad (created in Flash) to market CCH ProSystem fx Scan.

Solution :
Rachel Noxon designed banner. The only suggestion I offered was to show the scanner in action. Brilliant execution.

 

CCH Home Page

Challenge :
Part of the CCH Tax & Accounting content site redesign effort in 2009 – 2010.

Solution :
Housing the vast amount of content under intuitive menus and section locations was paramount to the success of this redesign effort. The main design was a team effort including: myself (Art Director), Adam Kalish of Trope Collaborative (Design) and Will Ogles of Cross-View (Web Development).

 

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Challenge :
Art direction for a Flash banner to market CCH Summer Seminars, an annual CPE event for tax and accounting professionals.

Solution :
Design and production by Rachel Noxon