CCH IntelliConnect introduction marketing email

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Challenge :
Expedited creative required to communicate a pre-release of CCH‘s IntelliConnect, a web-based tax and accounting research platform solution. Speed of the search results was a key marketing concept, along with a green color pallet for branding consistency.

Solution :
The creative was designed, built and produced over the course of a single weekend. Taking from the business requirements, the ideal of speed and green, the recently marketed Lamborghini was used as a focal point on a fast track. Three separate images were brought together to form the composite, along with various effect filters applied. Lastly, the green marketing color was carefully considered and brought through for visual reinforcement.

 

Discover Card 5% cash back marketing email

Challenge :
Discover Card needed an email campaign to cater to the 5% cash back program for the summer months. The main topics and niche value segments included: Movie theater tickets and gasoline purchases.

Solution :
Photographic and typographic solutions were provided to further these marketing ideals; including: a car‘s dashboard gasoline meter, a box of popcorn, and a gasoline pump nozzle. The gasoline pump nozzle was chosen, mainly because the print design piece already had the pump imagery in place and established.

 

New York & Company marketing

Challenge :
Reflect print marketing campaigns of visual photography and models. work in color pallet as required. Typography also needed to reinforce the memorable branding of New York & Company.

Solution :
Photography taken from the client‘s web site, along with the colors for this marketing email design. Since New York & Company is a fashion retailer, strict branding adherence was followed exactly.

 

Student Universe study abroad program

Challenge :
The client wanted a young approach catering to the college population; image predominant; featuring students having fun in a travelling / touring setting.

Solution :
A speeding train image was chosen to showcase students on a tour. Since rail travel is very popular overseas, and predominantly throughout Europe, this exact photograph was found and manipulated for texture, speed and high energy. Basic photographic manipulation was required by use of Photoshop. Also considered was “rough” typography to coincide with the trending ("Grunge") style of the late 1990s.

 

Zoro Tools survey and sweepstakes

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Challenge :
Provide a visually exciting communication for Zoro Tools survey and accompanying sweepstakes campaign. Use typography and created imagery only, due to limited budget and time limitations.

Solution :
The texture and shape background was created with Adobe Illustrator and manipulated for color and lighting within Photoshop. Additionally, a higher scale approach was achieved using elegant typography to allow this particular creative to stand out among the stereotypical “industrial” look and feel of most tool product suppliers. Due to the unique offer of this email and the targeted list to whom this was sent, these aspects yielded a rather high click-through and participation result. More than 75% of the recipients responded.