Follett Shelf Web Application

Challenge :
Integrate new functionality (namely reading paths, student notebook, and eBook elements) into pre-existing web-based software. Ensure consistent user experience, established branding and current style with employment of new additions.

Solution :
Fitting new elements proved certainly a challenge, due to limited space. In order to best address this limitation, icons were used alone and accompanying text labels were removed via media queries. This technique proved to be especially helpful on smaller device screens; specifically, smart phones and tablets.

 

American Hotel Register

Challenge :
Proposed redesign of the American Hotel Register web site.

Solution :
The redesign composition focuses much more on the user experience. Visual hierarchy and eye flow, and the promotion of key site areas – featuring important content and calls-to-action.

 

Blue Ocean call-to-action buttons

Challenge :
Client needed some strong call-to-action buttons designed for their site.

Solution :
Previous buttons and text links in use were visually unattractive, subdued, and far too subtle. These new buttons, by use of complimentary colors, are much more effective. The design quickly points out the primary and secondary action calls on the site.

 

CCH SEO Google page

Challenge :
A well-defined, Google-friendly page was needed to boost the rankings for CCH Tax & Accounting. Branded imagery, as well as important key words were required for this implementation.

Solution :
The finished result included all of the business requirements and was delivered ahead of schedule with minimum content changes. Also included in the delivery of this page was a CSS backbone which additionally aided to the SEO higher results effort.

 

CCH Paperless Microsite

Challenge :
A micro site for the CCH tax and accounting sales teams and clients, offered as a conjunctive section of content, within the CCHGroup.com domain structure.

Solution :
Working closely with the marketing manager, i proposed this visually strong design showcasing much of the CCH content and solutions within the lens of paperless ability, business value, and enterprise implementation. The writing was completed by the content writing team with copy length specifications driven by the design mock-ups. The design was driven by CSS and therefore, not only was lightweight, in terms of server calls, but also served to promote CCH research via SEO (Search Engine Optimization).

 

CCH Strategic Accounts microsite

Challenge :
A micro site for the CCH Tax & Accounting sales teams and clients, offered as a conjunctive section of content, within the CCHGroup.com domain structure.

Solution :
Working closely with the marketing manager, i proposed this visually strong design showcasing much of the CCH content and solutions within the lens of paperless ability, business value, and enterprise implementation. The writing was completed by the content writing team with copy length specifications driven by the design mock-ups. The design was driven by CSS and therefore, not only was lightweight, in terms of server calls, but also served to promote CCH research via SEO (Search Engine Optimization).

 

Discover Card amazon gateway page

Challenge :
The home page feature of the amazon prime partnership with Discover Card. Creative needs to showcase the amazon brand, as well as Discover Card.

Solution :
Several creative directions were considered, from delivery van imagery, featuring the amazon branding, to web site imagery on computer screens. The final creative was chosen by the client, because it was simple in composition and featured the discover card along with the recognizable package branding of amazon and displayed both brands equally, as a partnership, as desired.

 

Discover Card & amazon offer landing page

Challenge :
Design a main landing page for the detailed offer elements of the amazon prime membership when new accounts are opened with Discover Card.

Solution :
Following the web design for the main home page, this creative mirrors the visuals and allows greater physical space for further details of the double offer for signing up.

 

Discover Card & amazon offer marquee

Challenge :
The marquee page, similar to the home page, is a splash screen to garner interest in the Discover Card offer, featuring an amazon prime membership for new accounts.

Solution :
The partnership and equally displaying both brands (Discover Card and amazon) shines through in this approach; giving significant and level value to the offer being presented.

 

Discover Card & Shell Gasoline marquee page

Challenge :
This creative, similar to the amazon and Discover Card offer completed earlier, also showcases the value of partnership for new card members. The branding guidelines for Shell Gasoline were very strict and particular.

Solution :
The solution features a conglomeration of imagery (3 separate stock images, to be exact) with the Discover Miles Extra Rewards credit card, along with the Shell Gasoline offer (5% savings per gallon purchased).

 

Discover Card and Shell Gasoline gateway page

Challenge :
Re-purpose the creative developed for the Shell Gasoline offer as appropriate for the main home page for the Discovercard.com web site.

Solution :
The gateway page is actually the Discover Card home page featuring the offers for new card members each month. The visuals were re-factored a bit for size constraints in order for the creative to not lose its impact.

 

Discover Card and Shell Gasoline landing page

Challenge :
Continue the visuals established for the other pages of the Discovercard.com site, and integrate additional visual space for greater in-depth marketing copy and associated bullet points to detail the partnership offer.

Solution :
Again, the creative was visually adjusted to allow more space for the supporting copy, without having to redesign the general approach. This allows for the necessary size differences in the graphics and the accompanying marketing copy space. A successful design was accomplished with minimal changes to the layout of the main graphic.

 

Flex Loyalty home page

Challenge :
Design a landing page and home page for a revitalized flexible loyalty credit card rewards program. The site must instil trust, interest, financial security, and a modern edge to fit current times.

Solution :
The modern edge of the design speaks to a modern flare, as requested, along with the simplicity and sophistication of the financial marketplace audience. The colors visually excite, the typography works with the logo, and the imagery reinforces the stark and simple marketing of the loyalty program; emulating trust, as well as unique edge for a perfect showcase of the new program.

 

General Electric Capital landing page

Challenge :
Follow wire frames provided by the client and feature a new financial loan product offered by G.E. Capital.

Solution :
This design solution focuses on the established blue color branding, a familiar representation of the existing G.E. marketing messaging and color palette.

 

General Electric Capital landing page

Challenge :
Follow wire frames provided by the client and feature a new financial loan product offered by G.E. Capital.

Solution :
This mock up solution focuses a bit more on an avant garde approach, taking into consideration the green tones and revised iconography.

 

General Electric Capital landing page

Challenge :
Follow wire frames provided by the client and feature a new financial loan product offered by G.E. Capital.

Solution :
The third and final concept presented. This look and feel is very much consumer-driven in its approach with the look and feel, as well as imagery and relaxed icons. This direction was the most different on the take of the standard and expected financial audience.

 

If by Phone home page design

Challenge :
Current design of web page does not showcase needed visual hierarchy, or strong call-to-actions for each of the various product offerings available.

Solution :
The design caters not only to the telecommunications market managers, but also to the general public who may be looking for additional phone call management and phone related apps currently not readily available on their phones. A one-stop shop for all things phone related can now be featured and sold through this important sales portal.

 

Inland Real Estate home page

Challenge :
Current web site does not promote the high-end business and partnerships that Inland Real Estate has in the market place. Further, there is not much information portrayed on the web that gives the company an edge, in terms of separation from their qualified competition.

Solution :
This solution focuses on high-impact imagery, showcasing brands and partnerships with such large players as Target, K-mart, Walmart, and other such high-profile retailers which continue business with Inland Development. Also related are Inland Financial Services (banking, for example) that may now be adequately represented within this successful design solution.

 

McGraw-Hill home page

Challenge :
a design exercise offered for the McGraw-Hill home page. The current page requires a face-lift to feature more social media options, imagery, and visual hierarchy of product offers for the education marketplace.

Solution :
The redesign effort focuses strongly on photography, which is a welcomed change to the norm, as well as higher priority given to social media interaction, and a bucketed approach to solutions and products. Also offered is a solution finder tool which guildes visitors through a custom pathway of discovery and sales options for their learning institutions.

 

My Account Care

Challenge :
A redesign of the current Sears owned and operated web site for account care management. The product is being turned over to its parent financial owner, Citibank.

Solution :
Stepping away from the stark white approach in style, the corporate blue pallet is offered due to its historical association of trust and loyalty in the financial space. This revised design breathes a fresh approach to the consumer-driven insurance self-management markets with simple typography, easy-to-use navigation, and mouse-over tool tips.

 

My Card Extras

Challenge :
Establish a web site that fits in with the current branding of New York & Company, while retaining the necessary information of the card rewards program in an easy-to-follow navigation structure.

Solution :
Careful consideration was given to the navigation structure, showcasing the content of the rewards program as requested. Significant attention was also given to photography which also follows the ideals of the established New York & Company's recognized branding.

 

Orbitz Worldwide home page

Challenge :
Freely offered home page redesign, for a sought-after site refresh.

Solution :
Capitalizing on the readily known, trusted and recognized Orbitz travel name, this site redesign features a main marketing area, a clear customer pathway, based on travel preferences, and goals, as well as greater visual placement and prominence of important site functionality, such as top destinations and popular vacation searches; including promotional deals.

 

Senior Smile Care site

Challenge :
Design and develop a customer facing web site that caters to both end clients and senior living facilities equally. The goal of the site is to gain a sense of trust for potential clients, as well as portal access to accounts for returning customers.

Solution :
Aside from designing for a mobile experience first, the site also aims to further establish branding recognition through a strong identity (designed by Julia Dickey, graphic designer), friendly imagery, and simple, but easy-to-follow and use navigation.

 

Teleformix home page

Challenge :
Redesign the current Teleformix web site to feature more of a technological edge of emerging technologies in the telecommunications and credit card reward markets.

Solution :
The cutting edge solution focuses on the dawning and further development of the mobile device features, in terms of capabilities and features. It also gives prominence and visual value to the importance of a designed user flow, based on product and solution offerings.