Blue Signal Identity

Challenge :
Modern-day placement agency; focused on recruitment assignments for the Telecom Industry and sales-related services. Identity needed to portray communication, a technological look and feel and a fresh color palette.

Solution :
Blue was chosen obviously to reinforce the name of the company, but also because the color was a familiar and accepted color for technology sectors. A sans-serif font face completes the direction, with radio signal-like waves emulating from the letter forms, in support of the telecommunications target audience.

CCH User Conference 2005

Challenge :
Logo concept for the annual CCH User Conference. 2005 was the inaugural year for the destination conference.

Solution :
A humorous approach was given to this exploration : coffee beans and a coffee mug-like representation as a tongue and cheek illustration for the accountants and CPAs of the tax and accounting market.

Circle C Sawmill

Challenge :
Concept identity design for a family-owned sawmill located nearby a working horse farm of the same name.

Solution :
a woodcut style was applied to the design for direct literal relation, along with the trendy Lithos font which aids in legibility. The font choice also happily coincides with the style of the visual design.

Drake University Newman Community

Challenge :
The client wanted to integrate the representation of the Holy Trinity, as well as a community feel for the identity of the Drake Newman Center, a Catholic organization, on the campus of Drake University.

Solution :
Strong Catholic symbolism was explored and employed in this design; namely: The Alpha and Omega symbols, the Trinity mark (of the triangle), and community representation depicted by the inclusiveness of the circle in the negative space, and the encompassing form.

eCouch Consultation Services

Challenge :
Owner of the company wanted a logo that authentically represents the company and portrays a sense of welcome and comfort for all prospects and customers.

Solution :
The final design integrates the circular form of the traditional couch arm as the 'e,' with a gestural style of a couch corner. many of the clients who participate with this firm are looking to converse and connect through phone conversations and in-person meetings for consultative and collaborative purposes.

Flex Loyalty

Challenge :
Logo needed for Flexible Loyalty Rewards Program. The final design required to substantiate the emotion of flexibility within strength (the strong hold of the financial credit market).

Solution :
A bold typeface was chosen with a soft e letter form to accomplish this objective. Also considered and implemented was the ability for this mark to be showcased at extremely small sizes (say, for example, on the flip side of a credit card, as well as a favicon on the web).

GTE Communications (General Telephone & Telegraph)

Challenge :
Redesign the previous GTE logo (blue, pill-shaped container with white, sans-serif text).

Solution :
Proposed prototype icon focused on the G-Letter form, juxtaposed with the nostalgic rotary dial. A modern day feel is included by use of the swash forms circling the main design.

Gullo International Commercial Real Estate Development

Challenge :
A modern look for an emerging international real estate development and construction firm, located in the heart of the O‘Hare Commerce Corridor, near Chicago. Ideally the logo incorporates a symbol of the world.

Solution :
Per the client's wishes, a letter form of the G, along with concentric circles, representing the world was executed, resulting in this successful mark. The logo also uses Gullo‘s favorite colors, primarily based on the trend-setting colors of the South Beach, Florida area at the time.

Intecom (Integrated Communications, Inc.)

Challenge :
Following the splintering of the AT&T monopoly and the market challenges of Lucent Technologies, hundreds of small telecommunication firms became established; among them, a unique business operating out of Naperville, illinois. itecom (short for "Integrated Communications").

Solution :
Intecom wanted lines of communication and the i-letter form represented in their logo. The solution delivers this wish, along with a logo representing transatlantic lines, along with a logotype font uniquely developed solely for their use.

Monograms

Challenge :
Develop initial letter designs for monogram symbols.

Solution :
Creative letter forms and use of typographic nuances used to offer unique marks for a multitude of applications.

LifeTapestry memorial gifts

Challenge :
Feature a logo which represents weaving and/or related fabrication when applied to personal story telling of family and friend memories.

Solution :
a needle and thread metaphor was idealized and illustrated to follow through with the fluid typeface chosen. This logo was secured for a registered trademark in 2003 and perfectly personified the art of personal memories with the business model of documenting stories of people, both deceased and living.

Make a Scene Events, Inc.

Challenge :
A Des Moines, Iowa based event planning and host company for corporate and private events. Make a Scene requested a fresh, young and vibrant approach for their revised identity mark.

Solution :
Coined the ‘squishy star’, this logo won the preferred class for implementation. The fun, celebratory star, with a trendy font of the decade (Rage Typeface) ultimately fit the bill for the newly re-imagined events firm.

MyPeers, Internal Organization of MyPoints, Inc.

Solution :
The flag-like symbol was initiated to inspire and promote a peer level team within the MyPoints Corporation; established to encourage and collaboration and communication between senior management and employees.

MyPoints CaMP (Campaign Marketing Program), internal department of MyPoints, Inc.

Challenge :
A logo was requested for the campaign marketing team within MyPoints, on the delivery side of the business. The acronym, "CAMP," stands for : Campaign Marketing Promotions.

Solution :
The emblem became a watermark, icon and logo for such internal communications, as Power Point presentation slides, interoffice communications, email signatures and other internal marketing collateral.

NCR, National Coaching and Recruiting, Ltd.

Challenge :
NCR, a corporate and personal coaching services firm was looking for an emblem of sorts that focused on a nautical and world travel theme.

Solution :
The bold style of the deconstructive design movement in the early turn of the century was the basis of this style. The identity is modernized by color and font choice. The acronym stands for National Coaching and Recruiting.

OnTyme Watch Building and Repair

Challenge :
The OnTyme Company, a fine precision watch and clock repair shop wanted a nostalgic and ‘different’ approach to assist in promoting themselves from other high-end watch repair shops in the Chicago-land area.

Solution :
A hint of the "O" letter form, as well as the second hand and an accompanying set of small gears perfects this symbol, which eventually ended up on banners, business cards, letterhead, envelopes; even on the side of the company delivery vehicle.

Stay Perfect Fibers by Monsanto Corporation

Challenge :
Monsanto Fibers Division, a partner of Caron International, was looking to feature a new anti-fraying chemical additive in their formula for Caron yarn.

Solution :
This prototype symbol keys in on women, predominate of the yarn craft market, along with the soft letter forms of the ‘S’ and ‘P.’ During focus groups, many of the guests noted that they could see a face in the logo which they noted "personified the mark."

Sterling Snow Removal Systems, Inc.

Challenge :
A snow plowing and seasonal landscaping service looked to further their home-based business with a typographical approach; showcasing the family name.

Solution :
A handwritten typeface was created to give credence to the generational family business. This typography was successfully applied to letterhead, business cards, envelopes, printed advertisements, signage, and commercial vehicles.

Wintuk Yarn, brand product of Caron International

Challenge :
A popular yarn brand, within the Caron branded family. Wintuk was undergoing a significant reinvention at the time, focusing on consumer confidence in quality and color offerings. A redesigned logo was in order to underscore this effort.

Solution :
Attention was given to a modern-edge and quality feel to compliment the growing emergence of synthetic fibers and new dye technologies. Additional kerning and a light weight, mono-sized font stroke was provided to accomplish the corporate goal.